Hi, my name’s Matthew Boyle from www.languagecardgames.com. Thank you so much for staying with us. This video series is about how to go from having no card game to selling your first game, and we’re coming to the end of the video series. So sad! But we’ve talked about, in the last video, how to tip that snowball over the hill. It’s very hard to get those first sales from strangers, and that’s really what we need to talk about in this video.
So people see the cards on your social media platforms, and that’s the first advertisement. The second advertisement is what people are saying. You’re only as good as what other people are saying about you and your product and your game. You’re not as good as what you’re saying about you. So those are the two biggest forms of advertisement: what the cards look like, and what other people are saying. And that is how the initial customers are going to be finding you and coming to you to potentially buy the game.
The other way they’re going to be finding you is because you understand SEO and you have it set up correctly. If you have Twitter or YouTube or Facebook or your own website or your own blog – all of which can be free, by the way. Please don’t be intimidated by that; it takes time to set up, but it’s free, and if you understand SEO and you’re encoding your files properly and you’re titling things properly and you’re using those keywords in the descriptions, then people are going to be able to find you organically when they’re doing searches on YouTube or Google or whatever. That’s the other way people are going to be able to find you.
Once people find you, you want to be able to, as they say, convert the people who find you into a sale. So you need to make sure that you have a funnel set up, and we don’t have enough time to get into SEO or funnels or conversion, but you can watch some other people’s business videos. They’ll explain it much better than I ever could, but basically, once you’ve captured the people through an SEO search or they found you on someone else’s video review or they saw your picture on a feed somewhere – once they’ve been attracted, you want their experience to flow very easily from that moment of interest to the final sale. So you need to have it very obvious and clear: how can they buy it and how can they get it? You need to make that process very fast, very speedy, very easy, practically enjoyable.
Again, that’s something I believe I can do a lot better in the future, but I’m working on it. And this is maybe bridging into another topic which I don’t want to get into, but also the ways that people can check out and buy from you have become a lot better, and they are free. So you can explore what kind of free websites or shopping cart apps you could use to get your product sold on. It’s an amazing new world we’re living in, isn’t it, where you can have all of the social media and the shopping carts and the websites for free, if you need to, to help you get yourself off the ground.
But to come back, the cards are the advertisement. What people say are the advertisement, and also, if you have good SEO, that’s kind of advertisement to the whole world. People plugging in those keywords will start to find you and your work and your channels, and these are the kind of pools where the first customers are going to start to emerge. Now, I want to do one more quick video if I can: what do we do with those first customers when we get them? Thank you so much for watching. Let’s move on to the next video.
